“I’m a creative problem solver committed to crafting, communicating & nurturing exceptional brands in relevant and impactful ways.”
She has spent the better part of two decades crafting exceptional brands, both nationally and internationally, and sees design as an art and a driver of customer delight. She is a catalyst that fuses ideas, pushes concepts and discovers the best way to energize brands through sophisticated visual design. After all, solid design is never without purpose.
Kim has a high regard for team building & collaboration. She thrives as a thought-leader and motivator, but also enjoys rolling up her sleeves and digging deep into the project at hand. She knows brand success relies heavily on the strengths of collaboration and has the ability to identify and champion those key players to a place where they will excel.
Kim’s true value comes from her ‘big picture’ perspective – combining a proven knowledge of creative strategy, vision, communication, and management with all of her on-the-ground business experience.
Creative Direction, Briefing, Planning, Strategy, Scheduling, Budgeting, Evaluation, Reporting (verbal & written), Mentoring & Leadership.
Audit, Research & Analysis, Strategy, Identity Development, Management, Engagement.
Corporate Identity, Marketing Materials, Direct Sales Collateral, Magazines, Product Catalogs, Packaging Design, Signage, Point of Sale Material, Promotional Installations, Merchandise Design, Annual Reports and Production.
Web Design & Development:
Strategy, UX Design, WordPress Development, Content Management System, Responsive Design.
Marketing – Traditional & Digital:
Strategy, Website Marketing, Search Engine Optimization, Digital Advertising, Social Media Strategy & Execution, E-newsletters, Print Advertising, Direct Mail Advertising, Point of Sale, Radio.
Adobe Creative Suite: Photoshop, Illustrator, InDesign
Adobe Acrobat Professional
Microsoft Office: Word, Excel, PowerPoint
Web: WordPress, Shopify, WIX, Weebly, Dreamweaver, HTML, CSS
Social Media: Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+
2007 – Present
Owner // Creative Director
Boutique By Design
Shapes creative strategy, resolves visual communication challenges and oversees visual direction and execution for all client brands & campaigns.
Hands-on design for implementation including brand and identity design, web design and user experience, digital illustration, print design for brands nationally and internationally. Creative direction and implementation of promotional materials, email campaigns, web marketing, direct marketing campaigns and pitch concepts.
Develops and nurtures a strong customer base of new and existing clients by ensuring customer satisfaction and quality.
Builds, mentors, and diversifies creative teams across web, print, branding and marketing platforms.
Oversees and executes daily operations including estimating, budgeting, planning, hiring, tasking, reporting, briefing, creative production, customer service and consulting.
Notable Clients: Ministry of Health BC, Port of Prince Rupert, Devon Properties, Babyface (USA), Wye Cosmetics (Australia), ‘The Building for Kids’ Children’s Museum (USA), SHE RECOVERS®, Herren Wellness, Art Gallery of Greater Victoria, The First Day Film, Church & State Wines.
2015 – 2018
Partner // Brand Educator
Develops and delivers robust curriculum targeted at educating small business and solopreneurs in the areas of branding, web design & development, graphic design and marketing.
Nurtures a strong community of graduates through ongoing education opportunities and proven customer business growth.
2014 – 2017
Brand Director // Graphic & Web Designer // Project Manager
The Freebird Collective
Founding strategic creative member spearheading all brand and design related projects.
Project manager and brand director of client projects including estimating, planning, creative direction, reporting, briefing, creative production, and consulting.
Established, directed and motivated the creative team. Led brainstorming sessions and guided concept visualization through to execution. Nurtured office culture & team moral.
Provided detailed reporting to Creative Director and owner.
Hands-on design for implementation including brand and identity design, web design and user experience, digital illustration, and print design.
Responsible for strategic creative direction for web department, overseeing and executing user-experience design.
Notable Clients: Petcetra, Carlson Wagonlit Travel.
1998 – 2000
Partner // Graphic & Web Designer
Shaped creative strategy, resolved visual communication challenges and executed design solutions for all brands & campaigns including brand and identity design, web design and development and print design for local brands.
Developed and maintained a strong customer base of new and existing clients by ensuring customer satisfaction and quality.
Managed and executed daily operations including estimating, budgeting, planning, hiring, tasking, reporting, briefing, creative production, customer service and consulting.
Notable Clients: Alberta College of Art & Design, Calgary Philharmonic Orchestra, Alberta Mental Heath Association, YOHO-Burgess Shale Foundation, Alberta Securities Commission, University of Calgary.
1996 – 2000
Creative Intelligence Agency and Union Studios
Lead graphic designer on creative team. Responsible for creative strategy and design execution of multiple visual communications projects for national brands.
Notable Clients: West Jet, Telus, McDonald’s Restaurant Canada (Internal), Shell Canada, Forzani’s Sport Group, College of Physicians
University of Victoria Gustavsen Business Program Conference
Presenter: Woman of Creativity
YoUnlimited: Unlimited Woman Awards
Keynote Speaker: Branding for Business Online
Westshore Women’s Business Network
Expert Guest & Presenter: Branding
Etsy Maker Cities
Presenter: Woman of Potential
YoUnlimited: Unlimited Woman Awards
Expert Judge & Panelist: Branding & Marketing
Pacific Northwest DECA by Camosun College
Expert Guest: Branding & Growth for Small Business
Kerry Brown interview
Panelist & Judge: Vancouver Island Branding Competition
Bachelor of Design Degree.
They say “a strong family has well worn seats around the table”. The dinner table is the most sacred place in our home. Cooking brings people together. Nothing makes me happier than great food and fabulous people.
Fresh air, the smell of damp earth, rolling ocean waves, the still of the forest. The bliss of the West Coast.
A photograph is a pause button for a memory that may otherwise be gone. I love capturing those precious moments in time.